When it comes to character, Greater Victoria is as easily defined by its coastal culture and socially conscious residents as its colonial heritage and architecture. How local businesses capitalize on this can depend as much on space as marketing, especially when a compact downtown is considered.
"There’s still a wide range of spaces here, particularly for those fond of heritage buildings,” says Geoff Archer, president-elect for the Canadian Council for Small Business and Entrepreneurship and a professor at Royal Roads University. ‘‘Taking advantage of the characteristics of the space makes sense as an entrepreneur. It’s resourceful...”