BCom students on Royal Roads Design Thinking Challenge

Goldstream News Gazette

Bachelor of Commerce students James Pringle, Morgan Clausen, Scott Marrs, C.J. Scott and Jonas Albrecht spoke to the Goldstream News Gazette about last week’s Design Thinking Challenge, Royal Roads’ new take on the standard business school case competition. Eight university student teams from across Canada came to Victoria to analyze why so many people, especially seniors, drive in gridlocked traffic rather than walk, cycle or use transit.

Here is an excerpt:

“One of the nice things about this process, even if we… run out of time, if we gain a really insightful piece of information or a changing of the problem at that point, there’s a lot of value that can be gained from it,” Royal Roads team member James Pringle says.

Read the full article.